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Posted: May 12, 2011 Filed under: Replica Coach Bag Leave a commentA couple of years ago, the International Anticounterfeiting Coalition Replica Coach Bag – a trade group whose members include fashion, software, pharmaceutical and other businesses concerned with knockoff versions of their products – decided to take its message to U.S. college campuses.
Specifically, the IACC College Outreach Campaign aimed to enlist students in spreading its message to other students. While intended as a sort of win-win situation that gives students real-life experiences and spreads the coalition’s “fight the fakes” message, the campaign also has ended up sparking an entirely different ethical question about the sponsorship of college courses.
The most high-profile case study was at Hunter College in New York, partly because it led to a heated intraschool controversy.
Students devised a campaign that started with fliers around campus on behalf of one Heidi Cee; these offered a reward for her lost Coach bag and had tear-off tags directing people to her blog. There, it was related that the reward had been claimed, but the person had given her a fake Coach bag – an event that sent Heidi on a journey of discovery through the evils of counterfeiting, which she shared online, even making a fight-the-fakes YouTube video.
Eventually it was revealed that Heidi Cee did not exist; she was invented by the Hunter class. But the controversy wasn’t really about that; indeed, a glowing write-up about the Heidi Cee effort can be downloaded from the coalition’s Web site even now. It was about the financing for this particular learning experience (a $10,000 grant from Coach, a coalition member), whether the instructor was pressured into teaching the class (and relying on a “Professor/Faculty Adviser Project Kit” provided by the coalition) and how such a course came into being in the first place.
Conversations with instructors at other universities suggest that the practice of getting a corporate grant to finance a student-made public relations campaign isn’t that unusual. Bill Brewer, who teaches public relations at Miami University in Ohio, says his school was contacted by Paul Werth Associates, the coalition’s public-relations firm. A student group that Brewer advises pleased their client with a “spot the fake” fashion show. Tim Howard, an instructor at Sacramento State, contacted the coalitions himself and wangled a $5,000 grant from Cisco, a coalition member.
His students executed a weeklong “Fear the Fraud” campaign. “I wish there were more businesses that would do this,” Howard says.
Students at eight colleges have participated in the campaign so far, mostly in the context of public relations courses within business-degree programs. The Hunter course was offered in the department of film and media studies, where some faculty members felt it contradicted goals like teaching critical thought.
Most notably, Stuart Ewen, a historian, Hunter professor and author of “PR! A Social History of Spin,” complained to a faculty Academic Freedom Committee, which began an investigation; later, he gave a public talk on the subject. “It’s just unbelievable,” Ewen said in a recent interview, arguing that the course amounted to letting outside corporate interests dictate buy Replica Coach Bag
The committee produced a critical report, noting that Lew Frankfort, Coach’s chief executive (also an alumnus), had made a large donation to the school, and calling for new rules about course approval. An administration response said the class was approved because the coalition program had been “successful at other colleges,” not because of any donor-related quid pro quo.
A university spokeswoman, in an e-mail message, added that while the department could have simply turned down the course, it had proved “effective in making students aware of how marketing campaigns work in shaping consumer behavior.”
Most interesting was the commentary from public relations instructors who, while untroubled by the general idea of a trade group paying for a college exercise, did have a problem with Heidi Cee – “unprofessional and unethical,” wrote one; another said he intended to “use this case in my next class” to show how “harmful” such a campaign can be. The coalition says it has no classroom projects planned sell Replica Coach Bag, but it sounds as if its efforts will be on a few syllabuses just the same.
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Affliction Entertainment has ceased all promotional efforts effective immediately, and has hashed out a deal to become a brand sponsor for its former rival, the UFC.
Yahoo Sports first reported of the industry shake-up, which Sherdog.com also confirmed with numerous sources.
UFC President Dana White remained elusive on the subject during an interview with ESPN Radio 1100 in Las Vegas.
“Affliction hasn’t made any real comment yet [on its future],” White said. “These guys are good at making clothes. We’re in the fight business. That’s what we do. There’s going to be a lot of interesting things happening over the next couple of weeks.”
White, however, hinted at plans for a major press conference on July 31.
“There are going to be a lot of crazy things,” White said. “I’m going to have a laundry list of things I’m going to mention.”
Affliction, which co-promoted two events with M-1 Global in July 2008 and January 2009, cancelled its Aug. 1 show on Friday morning, roughly 60 hours after it got word that Josh Barnett would not be licensed by the California State Athletic Commission to face Fedor Emelianenko in the main event due to an alleged positive pre-test for steroids. The sudden about-face has left 22 fighters left to scramble for new assignments.
M-1 Global represents Emelianenko as both a promoter and management team. Representatives from M-1 Global, all en route to the U.S. on Friday, could not be reached for comment.
In exchange for ad space on the coveted Octagon and its fighters, it was reported that Affliction had agreed to cease all promoting operations. The same deal was presented to Affliction last October, but was rejected by at least one of the company’s executives, said a source who was close to the negotiations.
Affliction began its relationship with the UFC in 2006, sponsoring fighters to wear its popular brand at events. The two companies then fell out over business practices and Affliction entered the fight game as a promoter. The clothing brand was promptly banned as a sponsor at UFC events.
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Foreign media attention
March 22, according to adopted media reports, China’s aboriginal cast of men’s online arcade Martha Marceau (Masa Maso), administrator of Cheung Shu hardly Record China in an account with Japanese media, said Martha Marceau (Masa Maso) afresh appear a items up to 600 bodies in the amplification program, the application of accouterment in the all-around artistic design, artefact development, account abutment and added business professionals.
Yahoo Japan letters followed this lead, nifty, accelerate and added Japanese media absorption and bound reproduced.
Shu-slightly, said all-embracing aggressive accretion advised to accommodated the needs of its accelerated development, Martha Marceau business goals this year will ability 5-7 million.
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Record China analysis, based on its different cardinal position, Martha Marceau may accept greater ambitions, do not aphorism out hunting in the all-embracing appearance industry professionals. Aloof one anniversary ago, the Chinese Internet cast aureate accoutrements and covering accoutrements accept been auspiciously arrive to accompany above drillmaster admiral Walter Brennan.
Clothing online arcade to accretion acceptance
There are break that the bread-and-butter trends in the basic and beneath the catalyst of China accouterment online arcade behemothic is crazy Chinese accouterment online arcade bazaar bullish prospects. Analysys All-embracing statistics appearance that by 2012 China’s accouterment online arcade bazaar will ability 713 billion.
Are in cross-industry, accouterment and accoutrement e-commerce online arcade will assuredly accept assorted positive.
China has become the world’s additional better abridgement and has maintained added than 7% advance amount per capita disposable assets of burghal association connected to rise. Data appearance that China’s online retail bazaar in 2010 accomplished 513.1 billion yuan accord size, and every year in adjustment to abound exponentially.
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This assemblage accouterment online arcade is no abridgement of all-embracing big beachcomber of the figure. Last November, Armani, the Italian affluence online arcade with account providers YOOX out its aboriginal boutique in China.
Industry has afflicted ecological or
Rapid acceleration of China accouterment online arcade is alteration the acceptable accoutrement industry and alike the ecological alternation and activate a all-around accoutrement industry attention.
H & M, ZARA, and Japan’s Uniqlo has been in the acreage of fast appearance action ruthlessly, Vancl accouterment behemothic has already accomplished such a challenge. Its founder, alike threatened to shop for Louis Vuitton.
Determined to body China’s “cheap men’s luxury” Martha Marceau, in aloof three years to the Chinese in following of high-end class. Last year the aggregation accustomed the celebrated VC Northern Light Venture Capital, Sequoia Basic over ten actor U.S. dollars basic injection.
Analysis of the industry, continuing on the amateur of giants on the accelerated development of China accouterment online arcade is the acceptable accouterment in the channel, marketing, pricing, accumulation alternation and so affectation a huge impact.
“E-commerce has accustomed way to a accouterment brand’s advance aeon decidedly shortened. George. Armani founded in 1975 has been 36 years, and through the Internet approach to actualize a cast eventually beyond time and amplitude constraints.” Zhang Shu Dynasty. E-commerce will become all the accouterment cast can not be alone area.
It is accepted that the all-embracing big names into the Chinese bazaar by tariffs levied, administration channels, cogwheel appraisement and added sectors, the calm amount of a accoutrement are generally several times their cast location. But do not aphorism out some of the articles candy in China had the situation, the actuality is actuality broadly criticized by Chinese consumers.
Clothing online arcade enterprises from China and the Chinese government’s attitude has amorphous to big say “NO”: bargain all-embracing big charge for it in China. 20, Commerce Minister Chen Deming said this would break some of the all-embracing cast of affluence appurtenances in China, across sales amount college than the amount of the issue.
This arresting makes the Chinese abettor of accouterment online arcade added optimistic about the approaching affairs for development. Shu-strategic analysis, all-embracing big-name across in China, college than the sales amount is the amount to some admeasurement the abridgement of bounded big performance. The accelerated development of accouterment online arcade band-aid to this botheration so that gradually becomes clear.
No doubt, China accouterment online arcade is an appulse on the development of all-embracing accouterment behemothic in China, China’s eco-clothing online arcade has been formed in the all-around appearance industry in China has developed into a force not to be underestimated.
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The commercial court in Paris has, in a ruling announced today, upheld a claim made by Louis Vuitton Malletier and Christian Dior Couture against eBay. The court has ruled that, by allowing the sale of counterfeit goods on its website to the detriment of Louis Vuitton Malletier and Christian Dior Couture, eBay was guilty of gross misconduct…
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